Organic products are foods which are produced through methods that do not involve modern synthetic inputs such as non-natural pesticides and chemical fertilizers. According to the researches, organic foods are not processed by irradiation, industrial solvents, or chemical food stabilizers and do not include any additive ingredients. Scientists also claimed that, organic foods do not have any side effects or risk of consumption. In addition, many studies also show that the level of important elements that are required for body such as vitamins, protein is higher in organic food. This study attempted to gain knowledge about consumer attitude towards organic food product consumption and to see whether there is any potential this might have for changing their behavior.
Market opportunities; supply Chain, Management, Organic products
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